Squirt Cycling Products has been trusted by mountain bikers to keep their bicycles clean and drivetrains running smoothly at FNB Wines2Whales since 2010, the Swiss Epic since 2018 and at the Absa Cape Epic since 2019. Now the South African brand has extended their involvement with the IRONMAN®️ Group’s global Epic Series. The relationship sees Squirt Cycling Products become the official Bicycle Care Products partners of the Epic Series.
Along with the pinnacle Absa Cape Epic event the series includes the Swiss Epic in Graubünden, The Pioneer fuelled by Nuti-Grain, FNB Wines2Whales, the Andorra MTB Classic-Pyrenees, Reef to Reef, Cape to Cape, Port to Port and the newly acquired 4Islands MTB Croatia. Participants in the Epic Series can gain Epic Legend status by completing the Absa Cape Epic and two legend status events, like the Swiss Epic, The Pioneer and 4Islands MTB. They can also earn guaranteed entries to the highly sought-after Untamed African Mountain Bike Race through performances in the other Epic Series events or by entering the Absa Cape Epic Draw Allocation at one of the series races.
Squirt Cycling Products are ideally placed to support a global event portfolio due to their extensive distribution network. Currently Squirt’s Chain Lube, Biodegradable Bike Cleaner, Barrier Balm and Squirt SEAL Tyre Sealant are available in 42 countries. Their products have also been rigorously tested in the harshest environments and have proved capable at the highest level of the sport, including in UCI World Cup races and stage races around the world.
“Squirt Cycling Products is excited to once again be the Official Bicycle Care Product supplier to the 2022 Absa Cape Epic and the entire Epic Series,” explained Danie Van Wyk, Director Squirt Cycling Products. “We will be providing premium quality environmentally friendly products in line with our, and the Epic Series’ ethos of sustainability and care for the communities and environment we play in.”
The challenging circumstances of the last few years have enforced innovation. During 2017 the Western Cape was gripped by a terrible drought, which resulted in Squirt Cycling Products creating a water catchment system for the Squirt Bike Wash which they have operated at FNB Wines2Whales for over a decade. This water recycling system, which uses non-potable water initially, is now used at the Absa Cape Epic too. In 2021 the Squirt Bike Wash used 4 562 litres of concentrated Squirt Biodegradable Bike Cleaner to keep the bikes of the 250 teams who participated in the Absa Cape Epic clean.
“Another innovation we are very proud of is our Squirt Chain Lube Eco Box,” Van Wyk pointed out. “It allows cyclists to bring their empty Squirt Chain Lube applicator bottles to their local bike shops and have them refilled, rather than throwing away the plastic bottle. It’s another small step we, as Squirt Cycling Products, have been able to make to reduce our output of single-use plastics.”
“The IRONMAN®️ Group is excited to partner with Squirt Cycling Products as the brand is already globally recognised for their high-quality product and commitment to sustainability and biodegradability,” Matt Wikstrom, Chief Partnership Officer at The IRONMAN®️ Group, said. “Squirt’s products have been tried and tested in the harshest conditions during the Epic Series races in Africa and they have always stood up to the challenges at hand. I look forward to welcoming Squirt Cycling Products to the entire Epic Series.”
“The Epic Series races take place in the most iconic regions that the world has to offer, and we strive to leave the trails and regions in as perfect condition as before the event arrived,” stated Kati Csak, Epic Series Senior Director of Global MTB. “Squirt Cycling Products’ dedication to recyclable and reusable packaging and the fact that their products are all biodegradable aligns perfectly with our mission of offering world-class experiences with little to no negative impact on the environment and I am excited to have them onboard across the global Epic Series.”
As the Official Bicycle Care Product supplier to the Epic Series events, Squirt Cycling Products will offer complimentary bike washes after each stage, pre- and mid-stage chain lubrication stations, and Barrier Balm samples for all teams. To learn more about these products, and Squirt Cycling Products’ Squirt SEAL Tyre Sealant, please visit www.squirtcyclingproducts.com. The full Epic Series schedule for 2022, which begins with the Absa Cape Epic on the 20th of March, can be found at www.epic-series.com.