SCOTT Sports Africa, a subsidiary of SCOTT Sports, one of the world’s leading bicycle brands, has confirmed that it will supply national sports store chain, Sportsmans Warehouse, with selected model SCOTT bicycles.
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SCOTT is best known for its technologically advanced high-performance bicycles, such as those raced to World Championship, Olympic Games, Absa Cape Epic and Tour de France success by some world’s best professional racers. But the Swiss-based brand produces bicycles for all the major categories in cycling, including commuting, kids and recreational.
The Aspect is a SCOTT model range that’s focused on newcomers to cycling. It’s this range as well as selected SCOTT kids bikes that will be sold through Sportsman’s Warehouse, South Africa’s largest multi-sport, fitness and outdoor retailer.
The landscape of the South African bicycle market has been changing over the past few years. Like any successful business, SCOTT Sports Africa is acutely aware of its market and makes tactical adjustments to ensure the continued growth of the SCOTT brand in particular and the health of the market in general.
SCOTT’s Aspect range offers mountain bikers which are focused on newcomers to cycling.
“SCOTT bicycles are already sold in specialist cycling stores throughout South Africa and it’s through this Elite and Flagship Dealer Network that SCOTT has become one of the most popular brands among sport and competitive cyclists. We will continue to work with our partner retailers in this market segment which stock our Spark, Scale and Genius mountain bike ranges, as well as our Gravel, Road and eBike ranges,” said Joggie Prinsloo, SCOTT Sports Africa Brand Manager.
“Our decision to add Sportsmans Warehouse will allow us to increase the SCOTT footprint and sell our Aspect range, which is a recreational mountain bike model range that appeals to novices and those with a limited budget looking to give cycling a try. Sportsmans Warehouse will form part of our Value Dealer Network. We are not in any way taking anything away from our existing retail network, but rather strengthening it and helping grow the cycling market in the process.
“We will be strategic and supply selected Sportsmans Warehouse stores. SCOTT Sports Africa already supplies Sportsmans Warehouse with other products, such as Maxxis tyres, Slime tyre sealant and Syncros accessories. The inclusion of the Aspect bikes is an expansion of our relationship. SCOTT Aspect will also form part of the Discovery rewards programme at Sportsmans Warehouse, which allows us to drive home our commitment to endorsing health through a lifestyle that incorporates cycling,” added Prinsloo.
The addition of Sportsmans Warehouse to SCOTT Sports Africa’s distribution network will introduce potential first-time buyers to the SCOTT brand.
Many active people that are curious about cycling are intimidated by specialist bicycle shops. The multi-sport, multi-brand nature of Sportsmans Warehouse offers a more inviting environment and it’s this customer that SCOTT Sports Africa is targeting with the Aspect range as well as selected SCOTT kids bikes.
“Sportsmans Warehouse is a retail partner of Discovery Vitality; and it has a large media reach that will ensure SCOTT Aspect exposure to a much broader market. It’s a fresh avenue for us and while it’s not a hardcore cycling market, it’s a potential first-time buyer that will develop a relationship with the SCOTT brand. When he or she upgrades, it will to one of our other models sold in specialist cycling retail stores,” said Prinsloo.
In a statement, Sportsmans Warehouse management said: “We are thrilled to introduce the SCOTT brand as one of our leading brands in the cycling product lineup at Sportsmans Warehouse. Adding SCOTT to our offerings not only expands our range but also aligns perfectly with our mission to make the sport of cycling accessible to everyone. We look forward to providing an exceptional cycling experience to our customers with this exciting addition.”
The SCOTT Aspect model range comprises aluminium-framed 29-inch-wheel hardtail mountain bikes with varying component specs, including 100mm suspension forks, disc brakes and 2x 8, 9 or 10 drivetrains.
