diverge.agency leverages the experience and expertise of diverge.info to enhance the reach, increase the sales and build the brand of your business. 

diverge.agency is:

  • A sports and outdoor agency, focusing on leveraging sports marketing to promote brand awareness and grow sales.
  • Committed to connecting brands with health conscious and sporty consumers through events, athletes and bespoke activations.

Founded by Seamus Allardice, diverge.agency is a full service agency focused on connecting brands to the sporting and events industry.

Our Experience and Expertise:

Established by Seamus Allardice, who has a decade and a half of sports’ media experience, diverge calls upon the skills of area experts across the sporting and adventure lifestyle pace. Each content creator – be they a writer, photographer, or videographer – has relevant industry experience, ensuring that they fulfil the client brief in a competent and creative manner. Our aim is to always exceed the client’s expectations, by delivering products which engage and captivate sports enthusiasts to drive sales.


  1. Copy Writing
    • Marketing material, including website and email marketing copy
    • New product descriptions, written by product experts
  1. Public Relations
    • Public relations campaign planning and execution
    • Management of media influencers and output
    • Press release writing and distribution to a relevant network of publications
  1. Photography
    • Event photography
    • Product photography
      1. Studio
      2. Action with relevant sports models
  1. Videography
    • Filming and editing of:
      1. Marketing videos for in store displays
      2. Reels
    • Longer social media edits
    • Television productions (including script and voice over)
  1. Ambassador Management
    • Management of brand ambassador content creation
      1. Ensuring goals/agreements are met
      2. Maintaining correct tone/messaging
    • Collation of content for future use
  1. Sponsorship Management
    • Pairing brands with events, teams or athletes who match the brand’s ethos and goals
    • Devising goals for sponsorship of event, team or athlete
    • Planning and execution of sponsorship strategy
  1. Social Media Management
    • Creation of social media campaigns
    • Rolling out of social media campaigns
    • Live event coverage on social media
    • Ongoing social media account management
  1. Advertising
    • Creation and roll out of advertising campaigns
    • Including the creation of:
      1. Print adverts
      2. Social media / Google adverts
    • Specific material for individual websites
  1. Consulting
    • Leveraging outdoor and event industry experience to provide creative problem-solving strategies for your brand

Add adventure to your brand identity. Photo by Caleb Bjergfelt.

Our Ethos

At diverge we recognise that each business is different and should be treated as such. Therefore, every campaign is designed specifically.

Contact diverge.agency

Get in touch via email, at info@diverge.info or seamus@seamusallardice.com.